When locals ask AI who’s best, are you the first pick?
FirstPick shows how often your business appears in Google AI Overviews, Google AI Mode and Gemini answers today, compared with local competitors, then gives you a prioritized Fix Kit to improve what AI can read.
Built for local service businesses: med spas and dental practices to plumbers and family law firms. If buyers ask AI about it, we measure it.
No logins, no pixels, no access to anything private.
A few names come up most often. Competitor Med Spa 1 is frequently recommended for natural-looking results, and Competitor Med Spa 2 is a popular choice for consultations. Competitor Med Spa 3 also comes up often. It’s worth comparing a couple of consults before booking.
Illustrative example. Business names shown are fictional. Adapts to any local industry.
Solid chips are counted in your numbers. Dashed chips are added when capture quality is proven; your plan’s coverage widens automatically.
Your buyers stopped scrolling.
Now they just ask.
Searching for services used to mean a customer found ten links to businesses and your business had a chance to be found. Now an AI answer is one short list of names. You are either on it, or the customer books with the names that are.
One answer, not ten links
Assistants return a single short list of names. If yours isn't in it, the customer never sees you. There may be no second page to recover on.
It's quietly picking winners
The model decides who to name from signals you can't see, and it often names a short set of competitors.
And consistency counts
Assistants lean on sources they've already seen. The earlier you're consistently described in the places AI reads, the more often you can be included.
Measure. See the gap. Change what AI finds.
No tracking pixels, no access to your accounts. We observe what the assistants say, then show the clearest changes to make first.
Measure
We ask the assistants the real questions your buyers ask, again and again across your services and neighborhoods, and record who gets named each time. Higher tiers run more questions, more often, so the read keeps sharpening.
See the gap
You get a plain-language memo: your sampled Share of AI Voice (the percentage of sampled AI answers about your services that name your business instead of a competitor), the rivals being named, and where the gap is.
Change what AI can find about you
A prioritized Fix Kit with clear ways to improve your visibility. You put the changes in place through your own web person and your own accounts, never ours. Your plan keeps searching over time and updates the kit, so your business adapts and keeps up as AI changes.
Two things in your inbox, every month.
The Owner Memo
A short, high-signal report built for an owner, not an agency. Read page one in two minutes and you have the whole story.
The Fix Kit
Every finding turned into a specific, ready-to-install action, written for your web person, with the quick wins marked for you.
Proof, in plain language.
No jargon, no vanity metrics. Your memo opens with the one number that matters: how often the assistants named a competitor, and how often they named you, then shows exactly where the gap is.
Shown: a med spa example. The same report works for dental practices, home services, law firms, and any local business buyers ask AI about.
When people near you asked AI for Botox last month, Competitor Med Spa 1 was named 11 times, and you were named 3 times.
Illustrative example. Business names shown are fictional.
Illustrative example. Business names shown are fictional. Directional trends, not guarantees.
Modeled opportunity range · directional
Estimated monthly opportunity exposure: the modeled value of the buyer-intent questions where a rival is named and you are not, for your core service lines alone.
A directional estimate to size the opportunity, a range, never a promise. We never guarantee rankings or results.
Start free. See it for yourself.
Begin with a free snapshot for one service line. Upgrade when you want the full memo and the fixes.
Why ongoing monitoringAI assistants change which businesses they name from day to day, unlike traditional search rankings that move slowly. A one-time check is a snapshot in time. Ongoing monitoring measures your visibility repeatedly and shows the real trend, so you can keep pace as the AI answers shift.
Know where you stand on the assistants buyers use most.
Best for a monthly visibility check on where you stand.
Weekly scans
then upgrade in one click
The full owner memo, the fixes, and who's winning your answers.
Best for the full memo, fixes, misinformation alerts, and competitor movement.
3x weekly scans, more surfaces
then upgrade in one click
All supported surfaces, your own tracked prompts, and multi-location.
Best for multi-location businesses, custom tracked prompts, and priority re-scans.
Daily scans, every surface we measure, most accurate trend
then upgrade in one click
Start with the FirstPick Audit
The deepest one-time snapshot of where you stand right now: your visibility ladder, who is winning your answers, a per-service-line breakdown, and the full Fix Kit, across every live surface. $299, credited toward any plan within 90 days. It does not include the ongoing, time-based features (monitoring, competitor movement, misinformation alerts, and review tools), which need a subscription.
Enterprise · Custom programs for groups, DSO/MSO portfolios, and public-sector accounts.
Contact us →Same pricing for every local industry · Cancel anytime · No setup fees
Built to be trusted with your reputation.
No logins. No pixels. Nothing to hand over.
FirstPick never asks you to hand over a login, a password, or a tracking pixel. We read only what AI already says about you in public, and we hand the fixes to your own web person to put in place. You never grant us access to your site, your booking system, or your customer list, so there is nothing sensitive of yours for us to hold or lose.
You apply the changes, not us.
That is the trade for never giving a company you just met the keys to your business. Every fix goes through your own people and your own accounts.
Directional, never hype.
Ranges and trends, never “#1 guaranteed.” We show momentum you can defend.
Built for owners, not agencies.
A high-signal memo you read in minutes, not another dashboard to babysit.
Your numbers stay private.
We don't publish your individual report or competitor list without your permission.
What owners ask before they start.
- What is Share of AI Voice?
- Share of AI Voice is the percentage of sampled AI answers about your services that name your business instead of a competitor. We ask the assistants the questions your buyers actually ask, several times each, and measure who gets named.
- Do I have to give FirstPick access to anything?
- No. We never connect to your website, accounts, or systems, and we never ask for the password to any of them. We measure what is already public and give you fixes to apply yourself. There is nothing sensitive of yours for us to hold.
- What does FirstPick measure, and what does it not?
- We measure what public AI assistants say when buyers ask for businesses like yours: who gets named, how often, and for which services. We never access your website analytics, booking system, or customer data. Nobody controls what an assistant says, so everything we report is a directional observation, never a promise.
- Which AI assistants do you check?
- Live today: Google AI Overviews, Google AI Mode, Gemini. In verification: ChatGPT, Microsoft Copilot and Perplexity. Coverage expands when new surfaces pass capture-quality checks, at no change to your price.
- Is my data private?
- Yes. Your report, your numbers, and your competitor list are yours; we don't publish them without your permission. We only observe public AI answers and read public pages.
- How fast do I get my first snapshot?
- Our team starts building your sample packet right away. Most land within 1-2 business days. The free snapshot covers one service line; the full audit is deeper and lands as a PDF you can hand to your web person.
- What's in the Fix Kit?
- Ready-to-install structured data (LocalBusiness, Service, and FAQ schema), a Google Business Profile description, FAQ content matched to the question patterns buyers ask assistants, and review-reply drafts on Standard and up. Every item says where it goes and how to verify it worked.
- Why do my results change month to month?
- AI assistants retrain on new data, so what they say moves over time. That's normal. FirstPick is built for the long game: a single snapshot is directional, and the trend across several months is the honest read on whether your visibility is improving. It also means visibility isn't set-and-forget. Staying ahead means monitoring as the models keep changing.
More detail on how measurement works lives on the methodology page.