How FirstPick measures Share of AI Voice
Share of AI Voice is the percentage of sampled AI answers about your services that name your business instead of a competitor. It is a measurement of what AI assistants actually say, not a prediction and not a promise.
Public AI answers to the questions buyers ask about your services and your location.
How often your business is named in those answers, compared with your competitors.
Fixes that make your public sources clearer for AI to read. You review and decide.
If we sample 100 buyer-style answers and your business is named in 12, your sampled Share of AI Voice is 12%.
What we measure
For each business, FirstPickbuilds a basket of buyer-intent questions: the questions real customers ask when they are choosing a provider, phrased across your service lines and neighborhoods (for example, “where to get a service in your city” or “best provider near a neighborhood”). We put those questions to the assistants we measure, geo-anchored to your market, and record which businesses each answer names.
- Coverage today and next: Live today: Google AI Overviews, Google AI Mode, Gemini. In verification: ChatGPT, Microsoft Copilot and Perplexity. Coverage expands when new surfaces pass capture-quality checks, at no change to your price. The hero, the footer, and every sample report render from this same list, so what we market always matches what we capture.
- Repetition: AI answers vary, so each question runs multiple times and we score an appearance rate over the repetitions, never a single answer.
- Slices: results are scored overall, per assistant, and per service line, so you can see exactly where the gap is.
- Sampling: recurring monitoring samples a rotating subset of the basket each cycle. It is a sample, not a census, and we label it that way.
What we inspect before recommending fixes
To recommend fixes, FirstPick reviews public information only: the business website, visible service pages, visible structured data, public business-profile information, and sources that appeared in captured AI answers. We do not access analytics, booking systems, ad accounts, patient data, or customer records. Recommendations are based on observed gaps and public source patterns, not a guarantee of why an assistant chose one business over another.
What we do NOT claim or measure
- We never access your website analytics, booking system, or any private customer data. We observe public AI answers and read public pages.
- We never guarantee rankings or results. Nobody controls what an assistant says; we measure it and recommend fixes that improve the source material assistants read.
- Our revenue figures are opportunity ranges built from stated assumptions you can see and adjust. They model opportunity exposure; they do not promise recovered revenue.
- Movement in your numbers is directional evidence, not proof of cause. We report what changed and when; we do not claim credit for any single change.
Common questions
- What is Share of AI Voice?
- Share of AI Voice is the percentage of sampled AI answers about your services that name your business instead of a competitor. If assistants were asked 100 buyer-style questions about your services and your business was named in 12 of the named answers, your sampled Share of AI Voice is 12%.
- Why do you repeat the same question multiple times?
- AI answers vary from run to run. A single answer proves little, so FirstPick asks each question several times and measures an appearance rate across the repetitions rather than trusting any single result.
- Does FirstPick access my website, analytics, or customer data?
- No. FirstPick only observes what public AI assistants say and reads public pages. We never connect to your analytics, booking system, or customer records, and we never install anything on your systems.
- Can FirstPick guarantee that AI will recommend my business?
- No, and we say so everywhere. Nobody controls what an AI assistant says. FirstPick measures where you stand, identifies the gap, and generates fixes that give assistants clearer source material. Results are directional, never guaranteed.
- Which AI assistants does FirstPick measure?
- Live today: Google AI Overviews, Google AI Mode, Gemini. In verification: ChatGPT, Microsoft Copilot and Perplexity. Coverage expands when new surfaces pass capture-quality checks, at no change to your price.
- Why do my results change month to month?
- AI assistants retrain on new data, so what they say moves over time. That's normal. FirstPick is built for the long game: a single snapshot is directional, and the trend across several months is the honest read on whether your visibility is improving. It also means visibility isn't set-and-forget. Staying ahead means monitoring as the models keep changing.